Simplifying The Process For Generating Effective Leads For Your Event
Date: 1/4/2009 10:09:10 AM by Bvents,
Category: Lead Management for Exhibiitors
Lead generation is a large part of ensuring that each event that is held will be successful. Without the proper amount of leads for each event, you will see a great deal of empty booth space at your events and empty booths mean less revenue earned. It is important to have a significant number of leads for each event to ensure that you will be able to generate enough attendance for a prosperous event.
Even though lead generation is one of the most important parts of holding a great event, many teams do not focus enough of their attention on generating leads due to time or budget constraints. In most cases, you will have a limited amount of time to put everything into place before the event takes place and generating leads can easily be the most time consuming part of the process.
It is estimated that nearly 80% of the leads generated by the company will never receive a follow up due to a lack of time or not having the processes in place to follow up on the lead properly. It is important that each of the leads generated is a quality contact that has the potential to become a satisfied customer or obtaining their information will not provide any benefit to the company.
Lead Generation Software
In order to generate effective leads, you will need to have an efficient way to identify appropriate prospects, determine the quality of the leads, and manage the follow up with the prospects properly to ensure that opportunities are not missed. Using lead generation software programs, such as the CDC Marketfirst Marketing Automation Platform or MarketingPilot software system, can help you streamline the process of lead generation and lead management. Having the proper process into place to streamline the process of lead generation and management will allow you to work on leads for multiple events at once, saving time and effort for you and your team.
Lead Generation Templates
To reduce the amount of time that you will spend making contact with the lead prospects that have been generated, you may want to consider the use of lead generation templates. The programs that are used for streamlining the processes used for event planning contain a number of reusable campaign templates that can be used to create contact letters, event literature, registration documents, and follow up paperwork to allow you to communicate with all of your leads on a timely basis.
Many of the templates can be set up on an event triggered basis, so once the leads have been entered into the system, the program will handle the rest of the process from beginning to end. These programs can also target each communication to each individual lead, strengthening the bond before the event occurs and ensuring that information that is needed by the lead for the event is sent out on a timely basis.
Obtaining quality leads for each event can be a strenuous process, but there are products available that can assist with the process and make it easier to handle large numbers of leads more quickly and efficiently. By focusing on the best leads for the events being held and using these products to ease the process, lead generation can become one of the simplest parts of the event planning process and will help to ensure that each event is a success.