Going Green: Putting up a Green Event

Date: 2/22/2010 9:15:23 AM       by Bvents         Category: Event Marketing for Organizers




The initial question that you need to decide on is, “how green can you go?”.  In simple terms this would refer to how committed you are and what your real capacity is to hold a green event.  A green event is ultimately an event, conference or trade show that utilizes earth friendly ways and means to help protect the environment.
    
There are quite a number of benefits from producing a green event.  One is that you stand out from competition by doing something that is not ordinarily practiced.  Once you have decided on your commitment to go green, you may want to partner and align with clients who have the same commitment.  Set your event goals that are attainable and achievable.  Put this in writing so that you have a reference point as you move forward in the planning and development process.

You should carefully assess the location of your venue.  Opt for one that is accessible using public transportation.  Choose a venue that already practices environment friendly processes in event hosting and in its operations.  Look into the possibility of using clean energy for the entire event if the venue doesn’t already utilize clean energy.  The use of renewable energy is a great way to reduce energy consumption.

Consider carrying FSC certified paper products for the event.  Doing this tells your participants and visitors alike that you support the highest environmental standards in the market because FSC certified paper and print products support the conservation, and livelihood of the community near the forests where the paper is sourced.

Work with suppliers that have already made a commitment to support your green event.  Suppliers who have sturdy processes in place for recycling and reusing materials would be a good way to start.  

And lastly, announce all these efforts to your employees, exhibitors, and attendees.  This way you are able to promote an event that respects the environment and has sustainability in mind.  





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