Going Green: Putting up a Green Event
Date: 2/22/2010 9:15:23 AM by Bvents Category: Event Marketing for Organizers
The initial question that you need to decide on is, “how green can you
go?”. In simple terms this would refer to how committed you are and
what your real capacity is to hold a green event. A green event is
ultimately an event, conference or trade show that utilizes earth
friendly ways and means to help protect the environment.
There are quite a number of benefits from producing a green event. One
is that you stand out from competition by doing something that is not
ordinarily practiced. Once you have decided on your commitment to go
green, you may want to partner and align with clients who have the same
commitment. Set your event goals that are attainable and achievable.
Put this in writing so that you have a reference point as you move
forward in the planning and development process.
You should carefully assess the location of your venue. Opt for one
that is accessible using public transportation. Choose a venue that
already practices environment friendly processes in event hosting and
in its operations. Look into the possibility of using clean energy for
the entire event if the venue doesn’t already utilize clean energy.
The use of renewable energy is a great way to reduce energy consumption.
Consider carrying FSC certified paper products for the event. Doing
this tells your participants and visitors alike that you support the
highest environmental standards in the market because FSC certified
paper and print products support the conservation, and livelihood of
the community near the forests where the paper is sourced.
Work with suppliers that have already made a commitment to support your
green event. Suppliers who have sturdy processes in place for
recycling and reusing materials would be a good way to start.
And lastly, announce all these efforts to your employees, exhibitors,
and attendees. This way you are able to promote an event that respects
the environment and has sustainability in mind.