Event Marketing for Organizers

Event Marketing for Organizers

Online Trade Show Marketing: Keeping up with the Times
by Bvents
With the booming of social media networks, it has certainly secured its place in the development of marketing strategies. These social networks provide an effective means to ensure successful trade shows. Using social media tactics allow you to attract a targeted market and media attention in real time. Virtual shows provide a venue for your market to check out your products and services without having to physically be at the actual trade show. more...

How to Organize A Green Event
by Bvents
Organizing a green event means one simple underlying thing and that is to reduce waste during the entire event. With this in mind, your objective is to be able to limit the waste from the planning stages of the exhibit by making steadfast decisions on necessities and other conference materials that you can actually do away with. And any waste generated from the exhibit should be brought from the landfill with a recycling and composting plan in place. more...

Going Green: Putting up a Green Event
by Bvents
The initial question that you need to decide on is, “how green can you go?”. In simple terms this would refer to how committed you are and what your real capacity is to hold a green event. A green event is ultimately an event, conference or tradeshow that utilizes earth friendly ways and means to help protect the environment. more...

Bvents 9: 9 questions to an organizer in spotlight
by Mitch Litvak,
A 22-year veteran of the entertainment marketing industry, Mitch Litvak founded The L.A. Office in 1994. Since its inception, The L.A. Office has been dedicated to facilitating communications and promotional activities between entertainment companies and brand marketers throughout the country. Litvak has been a pioneer in this creative and dynamic area more...

Bvents 9: 9 questions to an organizer in spotlight
by Felicia Iordache,
This week, we are interviewing Felicia Iordache, who is the organizer of CONDOMINIUM EXPO & CONFERENCES, Bucharest, Romania more...

An Example of How to Integrate Twitter, Into an Event
by Brian Slawin,
As an events management company, we are focused on making every BusyEvent as ROI-rich as possible.
The question our event producer and meeting planner clients always ask is “What can BusyEvent do to help me communicate more effectively with every participant in a meaningful and targeted way and in real time?”
Which is, in essence, the same question event participants (attendees, sponsors, vendors and speakers) have been asking, “How can I be part of the conversation, meet the people I ne more...

Using Software Products To Assist In Event Marketing
by Bvents,
One of the most difficult tasks of holding an event is marketing the event to the right audience. Event marketing can be a complex operation that will take up a large amount of the time that is available for planning the event. Using event marketing software to handle part of the process will not only save you a great deal of time, but will also streamline the process so that you are not overlooking any of the central parts of the marketing process. more...

Marketing Your Event With Direct Marketing
by Bvents,
Many event planners decide that the best way for them to market their event is to use direct marketing to reach their intended audience. In many cases, the event planner is marketing the event to individuals and companies that they have already had a business relationship with so they have all of the relevant information about their audience readily at hand. In some cases, the event planner is targeting a certain industry in a certain area and would like to use direct marketing for all of the more...

Bringing Experts To Speak At Your Event
by Sebastian,
Conferences and exhibitions are the perfect opportunity for attendees and exhibitors to meet clients to help forge a strong long-term relationship with them. more...