BuyBrand - International Franchise Exhibition 2010

Development of franchising in Russia, for a variety of reasons, goes distinctly slowly than in the Western countries. However, its perspectives in Russia have long remained strong, making the current state of affairs an unusual one. The opportunities for effective development, in Russian circumstances, of the franchising model are confirmed by a significant number of Western companies operating here under that model, with thousands of local retail outlets.

Franchising in Russia is mainly dominated by companies working in food and restaurant business, as well retailing. But there is every reason to expect that developments in other areas of the Russian economy will follow, as has been shown in the experience of Western (and not only Western) countries. If so far it has been on a small scale, the question will be the appearance of major international companies working on the franchising model. And now is an objectively strong moment for their appearance.