Social Media Strategy for Directors 2016

This focused, high level one-day course is designed to provide you with the latest tools to adopt a strategic approach to social media governance and leadership. A recent FT-ICSA Boardroom Bellwether survey of FTSE 350 company secretaries revealed that up 47% of the UK’s largest companies have not discussed social media strategy in the last 12 months. Ensure your organisation is equipped to meet the strategic, cultural and organisational challenges posed by the rise of social media. This course will teach you how to use social media as a positive agent for change and as a cost-effective marketing communications, research and customer service platform. You will examine key trends in social media, gain access to up-to-date case studies from a wide range of industry sectors, review the latest commercial and brand management models and analyse a variety of planning techniques and tools that will help you adopt a strategic approach to the use of social media. The course will provide you with the skills and knowledge to: - Help your organisation embrace what is arguably the most significant shift in technology and stakeholder behaviour that has taken place in the past 100 years. - Protect the reputation of your brand and business within the social media space. - Adopt a strategic approach to social media, across all of your key internal and external stakeholders. - Use social media as a powerful and positive change agent within your organisation. - Leverage the power of social media to deliver rich sources of customer data and real time research. - Develop effective internal social media policies. Time: 9:30 am - 5:00 pm. URLs: Booking: http://atnd.it/56202-0 Website: http://atnd.it/56202-1 Prices: Members: GBP 835, Non-members: GBP 695.