More information on CHOCOLATE SHOW - NEW YORK
Sylvie Douce & François Jeantet are partners at work and in
life. They are the CEOs of Event International, Inc., a Paris-based
international marketing, press relations and event production agency.
Together they have created and implemented national and international
campaigns for renowned clients such as Mercedes-Benz, Heineken, Kraft
Foods, Boucheron, Chaumet and Rolex.
Ten years ago, they conceived the brilliant and delicious idea of a
chocolate show for the public and the Salon du Chocolat was born, in
Paris.
In its first year, the Salon welcomed 40,000 visitors. Each year
since, the show has increased in popularity, reaching 100,000 last
October over four days. Based on the enthusiastic responses of American
visitors, Sylvie and François chose New York, the food capital of the
United States, as the site for a U.S. Show. In 1998, the first
Chocolate Show was held on Thanksgiving weekend at the Puck Building.
The second Chocolate Show moved to the Metropolitan Pavilion in 1999 to
accommodate more visitors and exhibitors. The Chocolate Show also made
its debut in Japan, in 2000.
“Our goal is to celebrate chocolate,” notes Sylvie Douce, “to foster a
richer appreciation and understanding for this wonderful, magical
substance. The Chocolate Show aims to introduce people with the many
ways one can experience chocolate using all the senses.”