Planete Durable 2011

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Since the amazing and recent awakening to environmental issues, our society is evolving whilst adopting a more responsible behaviour towards the planet.

Today, most companies choose to promote sustainable strategies thus transforming their usual economic approach. The respect for the environment and individuals is directly associated with their corporate social responsibility. Products become economic, organic, ethical…in one word: sustainable.

Political actors have also become increasingly aware of their fundamental role in implementing measures, supporting and revitalizing this new economy.

The media too echoes back the work and projects developed by associations, experts, and personalities committed to sustainable development. It has efficiently contributed to the awakening of the public opinion to the necessity to reconsider our lifestyle as now eco-conscious citizens.