July 21 - 24, 2010    Lille , France
The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a homogeneous global consumer culture. The theme emphasizes also the need for educators and business leaders to recognize, appreciate, and understand how the ‘globalized’ marketplace is changing the cultural characteristics of consumers on the one hand and managerial practices on the other. We encourage academics and business leaders from every corner of the world to share their insights, research findings and experiences.

The conference will be held at IESEG School of Management in Lille, France. Created in 1964, IESEG School of Management, a member of the Catholic University of Lille is a very distinctive and original “Grande Ecole”.

Venue

Location: Lille Grand Palais
Lille Grand Palais was built to answer the specific needs of today´s meetings and events industry. The building has a floor area of 45 000 m2 and is divided into 3 different areas all interconnected :..
Future Events
EHS Congress October 1 - 2, 2020
Contact 1, bd Cités Unis 59000 Lille , France
(33) 3 2014 1323
contact@lillegp.com

Related events

AMS GLOBAL CONFERENCE 2012 15 September, 2012
AMS GLOBAL CONFERENCE 2011 15 September, 2011
AMS GLOBAL CONFERENCE 2009 1 September, 2009