AMS Cultural Perspectives in Marketing Conference 2010

The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a homogeneous global consumer culture. The theme emphasizes also the need for educators and business leaders to recognize, appreciate, and understand how the ‘globalized’ marketplace is changing the cultural characteristics of consumers on the one hand and managerial practices on the other. We encourage academics and business leaders from every corner of the world to share their insights, research findings and experiences.

The conference will be held at IESEG School of Management in Lille, France. Created in 1964, IESEG School of Management, a member of the Catholic University of Lille is a very distinctive and original “Grande Ecole”.