THE RAND SHOW 2011
April 22 - May 2, 2011
Johannesburg , South Africa
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The Rand Show is positioning itself to regain its former "Must Do" entry on the ever crowded Easter holidays calendar.
The Rand Show itself has been reinvigorated with a strategic emphasis on attracting families across South Africa's demographic landscape. With a distinct departure from focussing on race, the show is instead targeted at the emotional touch points inherent in mid to upper income family groups.
This strategy has proven successful with a show that has attracted an audience that's representative of the country in which it is hosted. The activities and events have massice cross-over appeal with research indicating a strong affinity for the rides, adventures zones and kids entertainment. Stores and vendors were also satisfied with the quality of shopper the show brings through the gates. The success of the show is after all measured by a return on investment for exhibitors.
The event calls for revised content and a fresh approach to family entertainment across sport, health, food, extreme, children's entertainment and house and home improvements.
The successful delivery of an audience with suitable consumer demographics will drive the re entry of quality exhibitors and well known brands and sponsors.
The Rand Show is positioning itself to regain its former "Must Do" entry on the ever crowded Easter holidays calendar.
The Rand Show itself has been reinvigorated with a strategic emphasis on attracting families across South Africa's demographic landscape. With a distinct departure from focussing on race, the show is instead targeted at the emotional touch points inherent in mid to upper income family groups.
This strategy has proven successful with a show that has attracted an audience that's representative of the country in which it is hosted. The activities and events have massice cross-over appeal with research indicating a strong affinity for the rides, adventures zones and kids entertainment. Stores and vendors were also satisfied with the quality of shopper the show brings through the gates. The success of the show is after all measured by a return on investment for exhibitors.
The event calls for revised content and a fresh approach to family entertainment across sport, health, food, extreme, children's entertainment and house and home improvements.
The successful delivery of an audience with suitable consumer demographics will drive the re entry of quality exhibitors and well known brands and sponsors.
Venue
Location: MTN Expo Centre
The Expo Centre can offer over 42 000 square meters of covered space, and an additional 80 000 square meters of outdoor, multi purpose space. All this is accessible from multiple entrances, with all..
Contact
Private Bag X07 Bertsham 2013 Johannesburg , South Africa
+27 (0)11 494 5616
+27 (0)11 494 5616
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