More information on Chicago Auto Show
xUnder the auspices of Motor Age magazine, the first official Chicago Auto Show took place in 1901. Held from March 23-30, vehicles were on display in the Coliseum, which offered a vast amphitheater, 300 feet long by 170 feet wide. Galleries of ample seating capacity ran around the four sides of the building. The price of space for exhibitors, ran from $1.00 to $1.50 per square foot.
A small advertisement posted in a 1901 Chicago Tribune newspaper entertainment section, promoted the first official Chicago Auto Show. Held March 23-30, the event filled the Coliseum, which was located on Wabash Ave., between 15th and 16th Streets. There were 65 firms that displayed vehicles and accessories, with opening night attendance estimated between 2,000 and 6,000.