IMATS London 2010

Make-Up Artist magazine produces the International Make-Up Artist Trade Show (or IMATS), the only show serving make-up artists worldwide. Five times a year, in four countries, thousands of make-up artists, vendors, manufacturers and enthusiasts join the make-up word’s biggest gathering. At IMATS 2010, participants display, discover, discuss and collect the best the industry has to offer. IMATS also offers excellent presentations, classes and demonstrations from industry leaders—and it’s the best place to network with colleagues.

During the mid-‘90s, there were no trade shows specifically for make-up artists. Because artists and cosmetics companies had expressed interest in such a show, Make-Up Artist publisher Michael Key held the first IMATS in August 1997. It offered a diverse mix of presentations, products, demonstrations and education by some of the biggest names in the business. Like Make-Up Artist magazine, IMATS continues to further Key’s vision to educate and reach make-up artists around the world.

The show is held five times annually—in London in January; Vancouver, B.C. in April; Los Angeles in June, Sydney in September and Toronto in November.