Sourcing At Magic 2011

SOURCING at MAGIC is North America’s largest, most comprehensive sourcing event, reflecting the fashion supply chain at its most complete. Offering unmatched access to over 40 countries representing the world’s most important markets, SOURCING at MAGIC showcases more than 700 apparel, accessories and footwear resources, conveniently merchandised by country and category: contract and original design manufacturers; fabric, trim and component suppliers; and service and technology providers.

In an atmosphere packed with business potential, fashion professionals network, exchange new ideas and take advantage of trend inspiration via exclusive color, print and textile forecasts and interactive trend displays.

Attendees benefit from efficient one-stop shopping and a courtesy Matchmaking Program to connect with resources meeting specific production requirements.

Exhibitors—from worldwide leaders to local U.S. suppliers—build business through exposure to thousands of sourcing executives, designers, merchandising managers and private label buyers. And complimentary seminars conducted by today’s top experts address topics such as best practices, sustainability, social media marketing and overcoming sourcing challenges.

With a productive four-day format beginning a day before MAGIC, the show continues its steady growth streak in terms of both attendees and exhibitors. Fueling this evolution, in part, are new initiatives, including a further-enhanced fabric and trim area and contract footwear manufacturing category, as well as the recent launch of Design Elements. This curated environment unites a global group of original design manufacturers delivering high-quality production and design capabilities combined with low minimums.

By bringing the world to the world of fashion, SOURCING at MAGIC provides resources and opportunity unparalleled in international scope—from fiber to finished product.