Shirt Avenue 2010

More information on Shirt Avenue

The 10th edition of Milano Unica, the Italian Textile Fair, promoted and organized by the most prestigious representatives of ‘Made in Italy’ (Ideacomo, Ideabiella, Moda In, Shirt Avenue), ended on an optimistic note for both Italian and European exhibitors. During the three Milan fair days, 12.500 firms were present, a confirmation of the IX edition figures.



Consequently, all worries regarding attendance, due to the European textile fair calenders, due to disappointing firm budgets after a dramatic 2009, were dissipated.



The 10th edition, presenting fabric collections for Spring/Summer 2011, relied once again on the collaboration of the Italian Trade Commission (ICE), which organized the participation of various delegations of buyers and journalists from Japan, Germany, Great Britain and the United States.