Digital Publishing Asia Pacific 2010

Traditional publishing industry ushers in the new surge of digitization after completing the evolution from "type and fire" to "laser and electronics". On the strength of the advantage of modern high-tech information technology and on the basis of traditional publishing industry, digital publishing has moved into the rapid development stage by virtue of the vigorous support from the government as well as the active promotion by the enterprises within the industry. Chinese digital publishing industry has registered output of RMB53 billion by the end of 2008, with a year-on-year increase of 46.42%. The Chinese telecom company, which boasted 513.5 million subscribers as of the end of October 2009, already offers e-readers in China and sells e-books on its Mobile Market online store. The number of individual e-reading terminals in China has exceeded 0.18 billion and the population of phone netizens has amounted to 50 million by now.