Social Media in the Pharmaceutical Industry 2011

Social media is an area of communications in a state of continual evolution and flux and 2011 looks set to be a year of immense significance for the future of its application to the pharmaceutical and healthcare industry.

With the long-awaited FDA guidance on social media finally expected to be released during the first quarter of 2011, the early implications of the recommendations and what they mean to those engaged in social media activities will become apparent over the course of the year.

Building on the tremendous success of SMi's "sold out" inaugural Social Media in the Pharmaceutical Industry conference, we are proud to present a follow-up event, focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.

What you will learn about

* Social media marketing: ways to use and integrate social media platforms into your marketing strategy, ensuring an attractive ROI

* Social media monitoring: methods to measure your impact in the social media sphere, and effective ROI determination

* Social networking software and platforms: case studies illustrating different uses for various social media sites and platforms

* Corporate communications: successfully developing a social media element to your corporate communications strategy

* Interacting with patient groups: understanding the importance of interacting with online patient groups, and developing a conversational interaction