Pharma eMarketing Congress 2011

Pharma eMarketing Congress 2011
Pharmaceuticals Conferences

13 - 14 September 2011, Lisbon, Portugal

The Pharma eMarketing Congress reflects the dramatic marketing changes in the Pharma industry that were prompted by technology changes in the past decade. By coming to Lisbon you will be able to learn from the real pioneers of the Pharmaceutical eMarketing and brainstorm the best practices in this booming Pharma sector.

This eMarketing meeting will show you how to build the right eMarketing strategy built on proven strategic marketing principles, along with a focus on changing customer behaviour. How to implement digital media into your marketing plan. You will learn how to create multi channel marketing strategy and identify the right target group. For the complete breakdown of the program ask for the full PDF agenda here or email to [email protected]
Expert advisors:

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Associate Director Marketing Strategy Global eBusiness, Merck & Co, The Netherlands
More advisors to be announced shortly...

Key speakers:

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Founder and managing director of Webicina.com, Author of Scienceroll.com
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EU MKTG & Sales Innovation Manager, European PMPD Leader, Eli Lilly, Italy
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Patient Communications Manager, Nordic, Biogen Idec, Denmark
More speakers to be confirmed...

Featured key topics:

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Which multi-channel marketing strategies are used by the Top Pharma players?
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How to use social media on the Pharma market effectively?
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Success story: Global CLM 2.0 pilot with the Apple iPad

Who should attend:

Senior Vice presidents, Vice presidents, Senior Executives, Global
Heads, Heads, International Directors, Senior Directors, Dire