Fi Asia - Food Ingredients Asia 2011

More information on Fi Asia - Food Ingredients Asia

Growing market for new ingredients

Economic growth and expanding middle class in the ASEAN region stimulates changes in consumer behaviour and contributes to the growth in processed food consumption.
- Demographic shift in population, particularly urbanisation, with more women enter the workforce and prefer the convenience of processed food products
- Healthy eating is becoming more popular, with consumers seeking for products with nutritional and wellbeing benefits
- The ASEAN region is highly populated, with around 560 million habitants
- Rapid retail development and expansion of western brands influence consumer behaviour