More information on Health-Positioned Food & Beverages Asia
Health-Positioned Food & Beverages Asia 2012, held in conjunction with Vita Food Asia Exhibition, provides a critical review of what it takes to stay relevant and profitable in this expanding yet highly competitive Asian market. During this event, you will gain invaluable takeaways of the latest global and regional market trends, consumer insights, winning marketing strategies, health claims issues, challenges and opportunities, among many others.
Event Highlights
Marketing Strategies for Health-Positioned Food & Drinks:
Branding & communications, retail insights, advertising & promotion, launching & growing new functional food brands.
Keynote Speakers:
Prof. Yang Yue Xin,Lincoln Lim,Tony Chow,Philippe Chan,Sharon Lam,Katrina Diamonon,Assoc. Prof. Visith Chavasit, Ph.D,Rupert Sutton and many more.
New Product Development:
Developing new products targeting at Asian consumers, expanding your product attributes.
Health Claims & Regulatory Issues
Asian regulatory framework & updates for functional foods & drinks, health claims, & much more!
Why You Must Attend This Year’s Event
-The ONLY conference in Asia with comprehensive discussions on marketing strategies for health-positioned and functional foods & drinks
-Find out the LATEST trends and opportunities in the health-positioned food and beverages market
-Review INDUSTRY BEST PRACTICES in marketing and communicating your product benefits and health positioning to consumers
-UNIQUE insights into developing innovative and sustainable health-positioned products to meet the Asian appetite
-EXAMINE the regulatory intricacies behind health claims and advertising for functional food
-FEATURING first-hand experience and case studies by industry experts from across the region