IFAT - International Trade Fair for Water, Sewage, Refuse and Recycling 2014

After two events held under the name of IFAT ENTSORGA, the leading trade fair for environmental technologies is returning to its original name of IFAT. Eugen Egetenmeir, Managing Director of Messe München GmbH, explains: "The name ENTSORGA was included in the show’s title in 2010, to communicate to the sector the fact that this event was moving from Cologne to Munich. That message has now been understood, and so we are going back to our original, succinct name of IFAT."

As well as the name change, IFAT is also adopting a new claim – "resources. innovations. solutions." This sums up the spectrum covered by the fair and its orientation. The areas of water/waste water and waste/secondary raw materials now come under the overarching term of "resources". IFAT’s brand identity is also transported visually in a new and sophisticated key visual.