Build Software That Powers Your Business 2014

In the age of the customer, winning requires innovation in customer engagement. And what is the key to innovation? Software.

This Forum will help you identify new software opportunities and meet them head-on. It's not just for people doing the coding or selecting technology — it is for anyone who is affected by application development. If you are "touched by software," then this is the Forum for you. It will empower you to deliver on your company's engagement strategies — by accelerating development processes, creating digital experiences, reaching mobile customers, and exploiting analytics and big data.

Though sessions led by Forrester analysts and industry leaders from GE Capital Americas, McDonald's, MasterCard and more, you’ll walk away knowing how to:

- Design processes, teams, skill sets, and architectures that deliver customer
engagement, support business growth, and drive competitive advantage.

- Turn big data and analytics into business strategies.

- Design and deliver world-class digital and mobile solutions.