Pharma Commercial Excellence MENA Congress 2016

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East markets are expected to grow from $16bln in 2013 to $26bln in 2017. This 12-14% growth rate is amongst the highest in the world.
With the extent of growth anticipated in the Middle East pharmaceutical market, companies are striving to adapt their commercial models for competitive advantage. Therefore, there is a strong need to focus on commercial excellence through understanding the current regulatory framework, enhancing sales force effectiveness, recruiting and developing required personnel inside the organisation.
With this in mind, the Pharmaceutical Commercial Excellence MENA Congress will reflect the current market changes, impart new information and share pear-to-pear experience on overcoming the most pressing issues facing pharmaceutical companies today.
The congress will provide new strategies to increase commercial excellence, featuring plenary strategy sessions and 2 streams: Sales and Marketing Management and Human Resources and Leadership. This format will enable you to network with all leading pharmaceutical experts and understand the need for driving commercial excellence throughout your organisation.

2015 Speakers
Ahmed Abo Al Fadl,Hasan Kapar, Hosam Badr, Dr. Hossam Radwan, Ihab Odeh,Jamie Phares, Joycelyn Lee, Madhukar Tanna and many more...