DIGITAL BUSINESS FORUM 2015

From Now To Next Digital business leaders know their mission: They must deliver epic digital customer experiences while simultaneously fostering agility and efficiency through digital operational excellence. The key question is: How? We designed Forrester’s DIGITAL BUSINESS 2015 to deliver a two-part answer to that question: How now? Actionable insights on the issues you are grappling with today as you pivot your team, technologies, and processes toward customer obsession. How next? Practical preparation for brand-new challenges driven by emerging competitors, new customer behaviors, and accelerating technology change. One Forum, Two Complementary Experiences Today's successful digital business requires effective partnership between business leaders and technology innovators. DIGITAL BUSINESS 2015 is designed for both — blending strategic insight, fresh research, and challenging thought leadership for your entire team with specialized programs designed to meet the specific needs and challenges of the business leader and the technology innovator.