Effective Digital Marketing in Higher Education 2015

Given the increasing competitive market that the Higher Education sector operates in, it is essential that universities effectively utilise digital marketing to attract the best and brightest pupils. By developing an effective digital marketing strategy universities can increase domestic and international recruitment, whilst remaining cost-effective and maximising revenue. This Effective Digital Marketing for Higher Education course, led by Emma Leech, Chair of the Chartered Institute of Marketing (CIM) Higher Education Interest Group and Director of Marketing and Advancement at Loughborough University, will enable you to develop an effective digital strategy; enhance your university's brand; as well as plan and implement a successful digital marketing campaign. Time: 9:15 am - 4:15 pm. Category: Classes / Courses | Professional Training | Classes, Courses & Workshops. Artists / Speakers: Emma Leech, Anna Keogh. URLs: Website: http://atnd.it/34677-0 Booking: http://atnd.it/34677-1 Prices: Central Government: GBP 495, Local Government / NHS / Emergency Services / Education: GBP 445, Trade Associations and Charities: GBP 445, Private Sector: GBP 595. Submit Once, Submit Everywhere event marketing by @evvnt - http://bit.ly/septSUBMIT