Strategic Product and Portfolio Management for Generics 2016

Foster Performance and Growth in Generics Business Models, Invest in Differentiated Products and Innovation Strategies, Enhance Market Access and Customers Understanding to Benefit from New Development Opportunities Attending this Premier marcus evans Conference will Enable You to: • Gain practical methodology to decision making in generic portfolio • Improve internal capabilities to deal with multiple products • Ensure alignment between country and global portfolio levels • Drive continual Improvement to refine and enhance launch • Build a joint partnership to expand in new markets • Entering into value-added generics potential • Investing in biosimilars to capture future growth