The Incite Marketing Summit East 2016

The Incite Marketing Summit brings together Chief Marketing Officers and other senior marketers from 60+ companies like Adidas, Mondelez, Penguin, HSBC, Clorox, General Electric, Toyota, Hershey, Charles Schwab, Ralph Lauren, StriVectin, Kohler and many more. This year, the event focuses on the three pillars of marketing for the next year and beyond: PERSONALIZATION: The revolution in segmentation, targeting and personalization - and what marketers must do to both understand - and serve - customers better CONTENT & STORYTELLING: How to tell compelling stories, scale content production, and accurately define the role of both in your marketing success MARKETING ATTRIBUTION: The complex interplay between brand, channel, content, platform and message - and how to accurately track the success of every element of your marketing campaign Now in our 4th year, the conference has an enviable track record of success, with 98% of Incite Summit attendees learning new and useful insights over the two days.