With the booming of social media
networks, it has certainly secured its place in the development of marketing
strategies. These social networks
provide an effective means to ensure successful trade shows. Using social media tactics allow you to
attract a targeted market and media attention in real time. Virtual shows provide a venue for your market
to check out your products and services without having to physically be at the
actual trade show.
Before the actual trade show, you
can use Twitter and Facebook to target your attendees and identify them. You can follow your target attendees and
start a dialogue to promote the objectives and goals of your event. Send out e-invites and teasers to build up on
your event. Create a fan page or an
event page where people can access and know about the event.
During the actual trade show,
share your activities for the day. This
gives potential attendees a chance to know what products and services you want
to promote. Throughout the day, come up
with certain giveaways or special promotions to maintain the excitement of the
attendees. An example of a promotion
would be giving out an X amount of discount to the first five people who visit
your booth after seeing your tweet.
After the event, make sure to get
in touch with your attendees again through Facebook or Twitter. There you can ask them about what they
enjoyed about the exhibit and what they want to see in next year’s
conference. Take note of this
information so that you can use it to improve your next exhibit. Keep your attendees informed all throughout
the year so that they know what to look forward to. The purpose of maintaining this contact with
your attendees is to make sure that people do not lose interest in your event,
and hopefully gains you more participation the next year.