Advanced Quantitative Market Research Techniques 2011

WHY THIS EVENT?

You wouldn’t think of making business decisions without finding out all you can about:
• what your customers are thinking
• what your competitors are up to, and
• where your industry is headed

Yet market research can be expensive, and collecting the wrong information — or the right information in the wrong way — can be a costly mistake.

This 2 days specially tailored interactive course aims to provide delegates with the necessary skills to make cost effective market research decisions in their day to day work.

MAJOR BENEFITS OF ATTENDING:

• ENHANCE your ability to effectively communicate your research needs and objectives to market research suppliers
• PROVIDE recommendations to senior management based on sound, strategic research principles
• IMPROVE your ability to deliver results through an extended skill set and broader understanding of the latest market research techniques
• OBTAIN an enhanced perspective on the emerging and ever-changing role of market research in today’s marketplace
• GAIN practical knowledge of new approaches for undertaking market and social research
• LAUNCH a new product or service that has the best chances of attracting new clients
• DEVELOP product pricing strategies that translate into a deeper connection with customers and a more strategic response to changing markets 
• MEET marketers from every field who share your interests. This workshop is also a good networking opportunity.


WHY YOU SHOULD ATTEND

This highly practical and informative workshop aims to ensure that delegates gain valuable knowledge and skills that will assist them to keep pace with a rapidly changing marketplace.

The topics covered in this workshop represent the ‘state of the science’ in market research. This workshop will provide participants with the background knowle