Conversion Conference West 2012
March 5 - 6, 2012
San Francisco CA , Etats-Unis d’Amérique
Conversion Conference is the only worldwide event series focused exclusively on improving website conversions. Featuring conversion improvement strategies and tactics by the leaders in the field.
The two-day Conversion Conference will feature four keynote presentations that explore how principles of human psychology can be applied to websites to improve usability and efficiency. Speakers include:
• Noted persuasion expert BJ Fogg, Director of the Persuasive Technology Lab at Stanford University
• Neuromarketing missionary Roger Dooley, author of “Brainfluence” and creator of the popular Neuromarketing BlogWeb usability consultant Steve Krug, author of “Don’t Make Me Think,” and “Rocket Surgery Made Easy”
• User-centered design expert Jared Spool, the CEO and founder of User Interface Engineering and a highly regarded author, speaker and consultant
In addition to the four keynote sessions, the two-day Conversion Conference will offer 26 sessions appropriate to both B2B and B2C marketers. Topics include
• User-centered design principles
• Leveraging personas and use cases to optimize conversions
• Developing headlines and content that motivate action
• Split testing, multivariate testing and user testing
• Case studies from Intel, CaliforniaClosets, BabyCenter, NetApp, Wholly Guacamole, BirthdayDirect and more
The two-day Conversion Conference will feature four keynote presentations that explore how principles of human psychology can be applied to websites to improve usability and efficiency. Speakers include:
• Noted persuasion expert BJ Fogg, Director of the Persuasive Technology Lab at Stanford University
• Neuromarketing missionary Roger Dooley, author of “Brainfluence” and creator of the popular Neuromarketing BlogWeb usability consultant Steve Krug, author of “Don’t Make Me Think,” and “Rocket Surgery Made Easy”
• User-centered design expert Jared Spool, the CEO and founder of User Interface Engineering and a highly regarded author, speaker and consultant
In addition to the four keynote sessions, the two-day Conversion Conference will offer 26 sessions appropriate to both B2B and B2C marketers. Topics include
• User-centered design principles
• Leveraging personas and use cases to optimize conversions
• Developing headlines and content that motivate action
• Split testing, multivariate testing and user testing
• Case studies from Intel, CaliforniaClosets, BabyCenter, NetApp, Wholly Guacamole, BirthdayDirect and more
Lieux de Rendez-Vous
Location: San Francisco Marriott Marquis
Meeting Space Highlights
* 59 meeting rooms
* 117,000 sq ft of total meeting space
* Largest meeting room is Yerba Buena Ballroom with maximum meeting space of 41,588 sq ft and maximum..
Contact
55 Fourth St. San Francisco , USA
1-415-896-1600
1-415-896-1600
Evénements Liés
Conversion Conference West April 15 - 17, 2013
Conversion Conference West March 5 - 6, 2012
