It's nerve wracking to send an email out to mass numbers, especially
when the email is representing someone else, like your CMO. Here are a
few things to check before hitting send. Please add your tips to the
blog to help others.
* Check the spacing between the word DEAR
and the recipient's name. Often people enter a space and the software
auto generates one as well, so you wind up with two spaces instead of
one. You've probably received one of these.
* When using
HTML invitations send a few tests to people on Macs to be sure they can
read the email. More and more people are becoming to mac fans (me
included).
*It's a good idea to take an additional step and
type out the actual content of your invitation in small font below the
HTML image. This way, if someone cannot view your brilliant,
creative invitation, they still get the important details.
*
When sending FROM an exec, consider having the actual email address be
your own by creating an alias. By doing this any of the bouncebacks or
the replies will come to your inbox rather than that of the executive.
You can then forward any emails the he/she would want to read in one
batch for easy review/response.
* Test and retest. Send
the email to your mom, sister, boyfriend, someone who is not on your
corporate intranet and ask them to test the links and try to register.
Get all the bugs out on the friends and family before the invite sends.
*
When using excel or an event contact management software, put your own
email address at the top so you actually receive any communication that
is sent out just like your clients will. You can test the software by
sending to yourself and a few co-workers before hitting the green light.