As an events management company, we are focused on making every BusyEvent as ROI-rich as possible.
The question our event producer and meeting planner clients always ask is “What can BusyEvent do to help me communicate more effectively with every participant in a meaningful and targeted way and in real time?”
Which is, in essence, the same question event participants (attendees, sponsors, vendors and speakers) have been asking, “How can I be part of the conversation, meet the people I need to meet and get from the event what I'm looking for?”
As part of our Event Bookmarking system, we are including a Twitter-capability that provides everyone with the ability to efficiently and quickly communicate with each other and doing so without changing their innate behaviors.
Imagine, if you will, the following scenario:
During online registration, registrants are asked for their Twitter name (not their password) and are given the option to “follow” the event's Twitter account. The opt-in capability gives registrants the control they need and the BusyEvent registration system handles all of the requests seamlessly through the Twitter API.
Pre-event, organizers heavily promote “Follow us on Twitter at www.twitter.com/NAMEOFEVENT”. They send out “here's who just registered” messages, “here's who's been added to speak”, “special discounts for the first 100 people to Tweet us with [[message]]”, “only 5 rooms left at the event price of $xxx at the [[hotel]]”, “be sure to complete your PURLs”, etc…
Once onsite, the “follow us on Twitter” message is EVERYWHERE; on the check in kiosk screens, on the schedule section of every badge, on the event staff shirts and the ‘swag bags', on the sponsor signage, etc….
By integrating Twitter, we create a private communications channel that secures the conversation to the approved group. In this private channel, people can blast messages to anyone ‘following and being followed' in the approved group in an ongoing conversation. And, this private channel isn't restricted to people attending the event; it can also extend to the virtual participant.
We invite you to continue reading the rest of the article at busyevent.com