Event Marketing for Exhibitors

Event Marketing for Exhibitors

Useful Tips for Producing Virtual Exhibits
di Bvents
A virtual exhibit or trade show is much like an actual show that requires careful planning, strategic marketing and smooth execution. A virtual exhibit can work as a main event or can be used in connection to a live exhibit for additional hype and marketing. Altri...

Important Points When Planning Your Exhibit Budget
di Bvents
Your exhibit budget will be dependent on several considerations. One is the scope of your efforts. Think about the size and number of exhibits that you are planning to join per year. Although exhibit strategies may vary for each exhibitor, budgeting remains relatively the same across all. Altri...

Selecting the Best Exhibit Location
di Bvents
Location, location and location, are the three important words to remember when trying to secure the best and most strategic placements in an exhibit, tradeshow or conference. Finding the right space is like scouting for a prime piece of land for business. It can determine the fate of your business because it is certainly one of the most important factors to consider. Altri...

7.5 Secrets to Successful Trade Show Exhibiting - Part 2
di Susan Friedmann,
Successfully exhibiting at a trade show may seem like a mysterious process. What makes one booth exciting and engaging, while another is boring and ineffective? Why do attendees flock to one exhibit and ignore its neighbors? In the fast-pased, often chaotic environment, it may seem as if there’s no rhyme or reason to the proceedings. Altri...

7.5 Secrets to Successful Trade Show Exhibiting - Part 1
di Susan Friedmann,
Successfully exhibiting at a trade show may seem like a mysterious process. What makes one booth exciting and engaging, while another is boring and ineffective? Why do attendees flock to one exhibit and ignore its neighbors? In the fast-pased, often chaotic environment, it may seem as if there’s no rhyme or reason to the proceedings. Altri...

Trade Show Marketing 101 For Exhibitors
di Bvents,
Trade shows are a lot like popular music. You either love it or hate it, and there is rarely a middle ground. Companies that take part in a trade show will either say it was the perfect opportunity to showcase their company to potential customers, while other companies will say it was a huge waste of time and resources for the company. Why are there two different opinions regarding what is generally the same trade show format? The reason is that many companies do not really know how to market th Altri...

Marketing Exhibits At A Trade Show
di Bvents,
Exhibits are a big part of trade shows, and the exhibitors at the trade show are there for the trade show marketing for exhibitors opportunities. However, marketing an exhibit properly is not always the easiest thing in the world to do, and it requires a bit of know-how to make it a successful exhibit and successful trade show. Altri...

Marketing At Trade Shows Not Just About New Products
di Bvents,
Sometimes an exhibitor may not have new products to showcase when they are at a trade show. In this case, new methods of trade show marketing for exhibitors must be used instead. While roughly three-quarters of trade show attendees go to trade shows to see what is new on the market, this does not mean it is a waste of time for an exhibitor to go if they have nothing new. In fact, this just provides a new opportunity to show why the old product can compete with the new competition, and why the at Altri...