Search Engine Marketing Essentials Workshop 2012

Acquiring top-notch skills to gain top rankings in major search engines – to let your audience key in the right word patterns in the search engines and find you right away in today’s online densities. By tuning in to the needs and desires of the target audience, you can define and create value exactly what the audience search and experience through user-driven content, legitimate links, and mutual trust on your site.

The Search Engine Marketing Essentials for Marketers Workshop is aimed to insure the attendees that gaining the necessary know-how to build strategies and implement the SEM campaigns. It is to draw in more of the visitors to your website, encourage interactive communication, open up new windows of high-value traffic into your site, and ensure the best possible return on investment of your business.

By learning the best practice methodologies and strategic skills in relation to the key aspects of search engine marketing, you will become an expert at identifying and taking advantage of the tried and true “hands-on” training sessions where you can “learn by practising”. A unique, original and inspiring workshop will stir up your idea excellence and lead you to more profit cores for your business.

Why should attend?

Upon completion of the SEM training workshop you will learn:

• How to form the key components of the Search Engine Marketing Campaign
• How to function paid search advertising and organic search strategy
• How to enhance the usability and drive your website traffic
• How to refine your approach to the key attributes of SEO
• How to harness new opportunities and boost your SEO results
• How to maximize ROI by measuring and improving your search performance

Who should attend?

This SEM training workshop is ideal for marketers with a basic understanding of search engine marketing who tend to enha