Sometimes an exhibitor
may not have new products to showcase when they are at a trade show. In this
case, new methods of trade show marketing for exhibitors must be used instead.
three-quarters of trade show attendees go to trade shows to see what is new on
the market, this does not mean it is a waste of time for an exhibitor to go if
they have nothing new. In fact, this just provides a new opportunity to show
why the old product can compete with the new competition, and why the attendees
should still see what you have to offer.
To do proper trade
show marketing for exhibitors when there are no new products to show, just
follow these tips.
First, since you are
showing a product that the attendee may already know about, you should focus on
the great features your product has. This will allow you to show features that
may be more obscure, rather than the features the attendees may already know
about. By demonstrating things that offer value to potential customers, you
could create a customer-for-life. Use this as an opportunity to offer tutorials
for customers who have questions about your products.
You may not have
something new to show the attendees of the trade show, but in a few months you
may. Try and push the fact that in the future, a new product is coming out. It
could create enough buzz to get people anticipating buying the new product in
Too often exhibitors
at trade shows focus only on the product, but not on service or the people at
the trade show. Not having a new product or service to show people attending
the trade show means you have the opportunity to show them the excellent
service you can offer them, while you learn something from the clients who are
visiting the exhibit.
Trade show exhibits do
not have to only be about the new and the bold. It can also be a time when a
company or exhibitor shows products and services that the attendees may already
own but have questions about. It also presents exhibitors the chance to
showcase the company behind the product, giving attendees a new appreciation
for its service to them. Trade show marketing for exhibitors does not just have
to be about new products, it is about good service and learning from customers.