Exhibits are a big
part of trade shows, and the exhibitors at the trade show are there for the
trade show marketing for exhibitors opportunities. However, marketing an
exhibit properly is not always the easiest thing in the world to do, and it
requires a bit of know-how to make it a successful exhibit and successful trade
Many companies think
that trade shows are pointless because it does not bring that much business in.
Sadly, they think this way because they do not put the effort into getting the
business and keeping it. It is estimated that 80 percent of all the leads that
are generated at a trade show are not followed up upon. This is a poor was to
waste time and energy. To be successful with a
trade show, companies need to not only create leads but follow up on
them as well.
In their eagerness to
create business and leads, many exhibitors will try and talk to everyone they
see, but when 1,000 people pass by in a day this is impossible. This is one of
the biggest mistakes made by first-time exhibitors. An individual in the
exhibit will need to know how to locate the clients who will be the kind of
client that will provide business.
It is important for exhibitors to monitor how long they spend talking to a
crowd. Only a small portion of that crowd may become clients, and therefore
selecting the right targets, or faces, is highly important in the exhibit for
finding prospective clients.
Information gaps can
also occur with exhibitors at the trade show. Not knowing how to prepare for a
trade show can be a big problem for first time trade show exhibitors. Do not be
surprised then if more experienced exhibitors ask you, as the organizer of the
trade show, for more information on previous events and who was at previous
events. A well-versed trade show exhibitor will also contact previous
participants in the trade show to find out exactly what they can expect out of
the trade show experience with you.
Not everyone is a
speaker, and sometimes a poor speaker can hurt a company advertising at a trade
show. Therefore, for good trade show marketing for exhibitors, it is important
to have someone who is not only a good speaker, but a good teacher as well.
Having this excellent combination will help an exhibitor attract people, and it
will also help attract people to the trade show itself, making it win-win for
exhibitors and trade show organizers.
Trade show marketing
for exhibitors is not complicated, it just comes down to knowing how to reach