Financial Services Summit 2011

Following the major economic transformation of the last two years, Marketing teams in Financial Services have been restructured and refined, responsibilities have been redistributed and key personnel have changed.
One single priority has been reinforced as a result of the recession: it is now the age of the customer-led agenda.
In response to the new focus on the post-recession customer and the fresh set of challenges this poses, Marketing Week is hosting a unique event tailored specifically for senior Financial Services marketing professionals to get the answers they need to help them shape their strategies for:

customer data management
customer research and insight-led product marketing
customer retention