Shopper Marketing in Financial Services 2012

Shopper Marketing is the next big step in the evolution of strategic retail marketing, and its application to the financial services arena is more important than ever. Retail financial firms win by getting, growing and keeping customers, but succeeding at this has become far more difficult in the ever-changing marketplace.

The shift in thinking brought about by shopper marketing will become an integrated part of the go-forward solution set for retail banks, investment firms, and insurance providers alike. “Shopper Marketing in Financial Services” is one of the very first of its kind to present the emerging application and core principles of shopper marketing to the retail financial services environment. If you have a stake in advancing your organization’s customer-centric strategies, branding tactics and overall experience, this masterclass will introduce you to an actionable shopper philosophy that companies worldwide are embracing, and that you will not want to miss.