Saudi Leather Expo 2011

Saudi Leather Expo is a trade fair that focuses on bringing together the world's top manufacturers and exporters, to meet with eager professional visitors, buyers and decision makers from Saudi Arabia and the Gulf States. Both parties are seeking to conduct new thriving business deals and sign contracts in a major step to serve the region, which is currently witnessing unprecedented growth rates in the leather markets. The fair presents products and services, technologies and innovations, trends and tendencies for trade markets. It is an international meeting- place for all leather products related industry areas.

The enormous campaign to promote Saudi Leather, cuts through the portrayal of current leather marketing challenges. The theme of the campaign is turning the show to be "The Leather Technologies Business Forum for the GCC". In other words making the show an ultimate meeting-place for on-site contracting decisions, where all the ranges and the prices are available under one roof.

A dedicated international and regional marketing campaign will be launched using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences to advertise the event. Saudi Leather will be promoted to professional visitors throughout the region including: Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.