Avoiding the Regulatory Pitfalls of Green Marketing Claims 2011
conferencias > Education, Training conferencias > Avoiding the Regulatory Pitfalls of Green Marketing Claims
4 October, 2011
Palm Beach FL , Estados Unidos
This Green Marketing Claims training will cover FTC's revised Green Marketing Guides and show how marketers can avoid regulatory pitfalls, substantiate their claims and qualify them to avoid deceiving consumers.
Green Marketing is becoming an increasingly vital sales tool as concern about the environment grows. However, the FTC has issued a draft revision to its Green Marketing Guides and a final version is expected soon. The revised guides address many of the more common environmental claims and could prove a trap for the unwary.
Areas Covered in the Seminar:
Topics covered will include
- General Environmental Claims.
- Biodegradable claims.
- Carbon Offset claims.
- Free of Claims.
- Renewable material claims.
- Renewable Energy claims.
- Recyclable claims.
Green Marketing is becoming an increasingly vital sales tool as concern about the environment grows. However, the FTC has issued a draft revision to its Green Marketing Guides and a final version is expected soon. The revised guides address many of the more common environmental claims and could prove a trap for the unwary.
Areas Covered in the Seminar:
Topics covered will include
- General Environmental Claims.
- Biodegradable claims.
- Carbon Offset claims.
- Free of Claims.
- Renewable material claims.
- Renewable Energy claims.
- Recyclable claims.
none
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Avoiding the Regulatory Pitfalls of Green Marketing Claims 4 October, 2011
