Social CRM Workshop - Singapore 2012

Social media is dramatically altering the customer service landscape. With easy access to real-time information, a new generation of “always-on” customers is more empowered and demanding than ever before. The proliferation of new social channels have left many existing CRM programmes and technologies ill-equipped in building relationships with customers and mining social media data. Companies need to embrace the shift to customer centricity and focus on collaborative and personal experiences which customers today place great value on. Social CRM empowers companies with the ability to monitor, engage in conversations, manage relations with existing and prospective customers across a plethora of social networking sites.