ASR - Action Sports Retailer Trade Expo 2011

ASR Access is the flagship platform for over 400 surf and skate lifestyle brands to preview Fall, Back-to-School and Winter 2010/2011 collections to buyers from around the world. The introduction of the ASR Access Smart Booth format allows for a product focused event, yet with plenty of brand story-telling marketing options. ASR Access events include a high-energy fashion show, mini ramp, centralized lounges and business seminars, offering places to meet, network, consider buying decisions and gain valuable insight between appointments.

CLASS@ASR returns adjacent to ASR at the San Diego Convention Center. Featuring a curated group of over 100 designers that crossover from the Surf/Skate lifestyle into the prestigious fashion market, CLASS@ASR is an exclusive event with its own vibe, booth design, organic cuisine and ambiance.

Crossroads has teamed up with ASR with the goal of providing better service to retailers through the ultimate skate focused retail show. Staging across from ASR in the Petco Park parking lot, Crossroads is committed to staying true to the independent nature of the skateboarding culture and to maintaining the unique relaxed, open format of previous shows, while benefiting from ASR’s global reach of retail buyers.