Direct Marketing Institute - New York, NY - Jun 2011

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Whether you’re a beginner in the direct marketing world, or a seasoned professional looking to be brought up-to-date on the latest techniques and technology, the 3-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design – across digital, direct, and integrated marketing – all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them.