Speakers in Enterprise Social 2.0: Rip or ROI? 2010

Eva Buschkrei has been at the forefront of new technologies and Internet markets for the past 14years. At Vodafone, she is responsible for the mobile and online content business; developing and marketing the IP Communications business and also new online products; and managing large scale technical projects. Her customer-specific market approach has produced significant revenue results.

Georges-Edouard DIAS is currently heading L’Oreal Digital Business group, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L’Oreal sales online, which includes operations from every L’Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L’Oreal USA, where he defined L’Oreal’s policy related to digital

Stefan worked the last years within the communication department of Airbus on the development and implementation of new concepts for the employee portal of Airbus to adapt the portal to new requirements and growing demands. He is leading the employee portal of Airbus worldwide, defining the governance rules and coordinating the different project activities. Previously he was in charge of the coordination of Portal activities in Germany and of the migration of the former intranet of Airbus Deutschland to the portal infrastructure. Before joining Airbus in 2003 he worked as consultant, IT project manager and software developer in several companies. He studied physics and received a PhD in physics.

Ellen Petry Leanse has built her career on helping technology and consumer organizations build market share and customer loyalty. An innovator in traditional, online, and social marketing, Ellen brings 25 years of experience to her role leading Communications for Google Enterprise Marketing.

Ellen pioneered Apple’s outreach to customers and influencers, activating unprecedented growth through grass-roots and traditional outreach, including early email and internet initiatives. Her work since then has helped companies mobilize customers as ambassadors of brand value. Clients have included Apple, NeXT, MCI, Samsung, Oracle, and numerous social media and mobile/telephony enterprises.

Arto Joensuu is a digital change agent @ Nokia. Together with his global team of digital and social media experts, they are redefining digital marketing inside the company.

More information about Nokia as well as the speaker can be found from any of the great search engines available on the internet.

Tormod Askildsen has been with the LEGO Group for 25 years. Since 1999, his emphasis has been on Community Development, building relationships and collaboration projects with the vast community of adult LEGO fans around the world. Focus has been on lead user collaboration with individuals and smaller groups covering events, product development and co-creation. Going forward, the LEGO Group will build on established brand community relationships in engaging with broader groups of users utilizing social technologies.

Matteo Rizzi joined SWIFT in 2003 and is responsible for the launch of Innotribe, positioning SWIFT as the facilitator of collaborative innovation in the financial industry. Matteo has worked in Sales and Account Management at SWIFT and in 2007 he created www.swiftcommunity.net , the collaborative space for SWIFT’s financial eco-system, which was launched at Sibos 2007 in Boston. In 2003, founded one of the first social networks, www.italiansonline.net , which today is the world’s largest Italian expatriate portal. Prior to joining SWIFT, Matteo spent 10 years in the IT-networking sales industry. Matteo holds a masters degree in computer science and a post-graduate degree in financial transactions. A truly multi-cultural European, he conduc

As senior director for Software Platforms Research at Motorola, Dr. Venu Vasudevan leads research efforts on media delivery architectures for advancing television and mobile platforms with specific emphasis on social media platforms, novel advertising experiences and mobile interactive entertainment. With more than fifteen years of architecture and strategy experience in telecommunications and enterprise, Vasudevan enables compelling media experiences for consumers, while making Motorola technology the platform of choice for media application developers.

Vasudevan’s specific research areas include platforms and applications that leverage distributed computing to create new media and entertainment technologies. Currently, Vasudevan

Assoc. Prof. Dipl.-Ing. Dr. Michael Heiss Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services SDE. Michael Heiss was born in Salzburg, Austria, 1963. He received the master's degree in electrical engineering in 1986 and the Ph.D. degree in 1989, both with first class honors from the University of Technology, Vienna, Austria. 1995 he earned the habilitation degree. From 1986-1990 he was with BOSCH, from 1990 to 1991 he was Visiting Scientist at the Massachusetts Institute of Technology (MIT). From 1991-1995 he was with the University of Technology having the position of associate professor since 1995. Since 1996 he is with Siemens AG Austria where he started at the R&D division Program- and System Engineeri

Robbert is an entrepreneurial, customer focused marketing professional with 13 years international experience in growing new businesses in the consumer segment, primarily in the Internet, Media, Mobile telecommunications, and Retail/ FMCG industries. He has deep knowledge and understanding of e-commerce, internet, and mobile as key enablers for new business models, organisational renewal, and changing customer behaviours.

At PayPal Benelux Robbert is responsible for building customer relationships and bringing the original challenger brand back to live. Previously he was Vodafone Global Head of Marketing for Voice & Messaging Products where his latest project was Vodafone’s social networking service ‘360’. With T-Mobile Internation

Carolyn Rhinebarger is founder and Chief Brainstormer for Strategic Guru Inc., a full service marketing agency based in North Carolina, U.S. Clients rely on her agency to lead them to tightly targeted marketing that gets results. Rhinebarger’s methods all focus on one principle: create and implement a marketing plan that speaks to the prospect’s need and sales will follow.

Jennifer Gehrt is a co-founder of Communiqué PR and co-author of Strategic Public Relations: 10 Principles to Harness the Power of PR. Jennifer has more than 18 years of PR experience, developing and managing corporate and consumer campaigns for a wide variety of companies, from Fortune 500 giants to nimble startups. Jennifer is also a frequent speaker on social media and public relations.

Prior to founding Communiqué PR, Jennifer was with Waggener Edstrom where she held positions as account director and director of business development. Before joining Waggener Edstrom, she was director of marketing communications for Tegic Communications, and with AOL after Tegic was acquired by the company in Dec. 1999.

Communiqué PR is

Mike is the author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., which is now in its second edition. Mike frequently keynotes conferences on Internet marketing for marketers, public relations specialists, market researchers, and technologists and serves as Chief Strategist for Converseon, a leading digital media marketing agency based in New York City. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike writes marketing columns for Revenue Magazine, Search Engine Guide, and WebProNews. Mike can be reached through his Web site (mikemoran.com), which is also home to his