International Make-Up Artist Trade Show-Toronto 2010

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The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

During the mid-‘90s, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from some of the biggest names in the business.

Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held five times annually—in London in January; Vancouver, B.C. in April; Los Angeles in June; Sydney in September and Toronto in November.

SHOW HOURS: Sat. 8:30 a.m. - 5:00 p.m. and Sun. 10:00 a.m. - 5:00 p.m.