Insight Summit 2010

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The challenging economy of the recession has resulted in significant changes in customer mind sets. Consumers are thinking, shopping and spending differently. Leading brands have recognised that effective insight underpins their ability to connect with customers, create trust, achieve customer retention, stay ahead of trends in pricing and promotions and maximise the effectiveness of their marketing campaigns

As confidence returns to the economy, brands need to continue to make sense of evolving consumer perceptions and priorities to re-position their brands and target emerging business opportunities.