EMEA TDR Summit " The Future STARTS Today" 2011

More information on EMEA TDR Summit " The Future STARTS Today"

EMEA Talent Acquisition, Development & Retention Summit
17th-18th of November. The Future Starts today…!’

Following the emerging economical and society trends, HR for the future has to be able to better connect to the emotions and values of people. The way people - especially the younger generation - experience their working life will continue to change significantly in the near future.

Analyzing the current situation one may argue that in an excess economy success comes from attracting the emotional customers and colleagues - not the rational ones. Instead of just focusing on the executions, organizations should optimize the management of their talent by inspiring, motivating and knowing what makes employees tick.

‘We need to understand what makes them mad, sad, and glad’: - Manfred Kets de Vries

As it is well described by Jonas Ridderstrale and Kjell Nordström in the book ‘Funky Business – Talent Makes Capital Dance‘ people have emotional need for art and poetry that industry doesn’t seem to understand yet. Looking at success of Apple can agree that contemporary business needs to start completing on the basis of feelings and fantasy, emotions and imagination.

How can HR build sustainable capability for the organization? To be successful in the 21st century we all have to practice infinitive innovation creating more value for all stakeholders inside and outside the organization.

Should a new HR approach use sensational strategies using ethics and aesthetics, creatively differentiating to attract and keep the best talent? As a company you get the employees you deserve and vise versa. If the organization doesn’t provide good role models why should the rest of the organization behave like good citizens?