Packaging Innovations 2011

In the creative heart of the Netherlands ánd set in a very attractive venue, the Passenger Terminal Amsterdam, the city's first PACKAGING INNOVATIONS will take place on 30 November and 1 December  2011.

The role of packaging as a serious commercial factor continues to gain in importance. When you know that 70% of the purchase decision takes place in front of the store shelf * and that each person opens at least 7 packages a day**, you understand that this exhibition is a completely logical addition to the existing Dutch packaging shows, which are dominated by technology, production and machines; their visitor target group consists mainly of technical people.

But if you're a packaging specialist, brand manager or marketeer, where else can you get the inspiration you need to ensure that your products are the last ones in the consumer's hand before going into the basket? Where else can you see the newest materials or latest designs? The answer to these questions awaits you in Amsterdam on 30 November and 1 December 2011.

PACKAGING INNOVATIONS -- the exhibition for everyone who knows that packaging is more than just ‘putting a box around a product’.