August 18 - 19, 2011    Hong Kong , Hong Kong
Mobile holds great potential for marketers to deepen the level of brand engagement with consumers, provide more immediate and personal experiences, and connect with consumers in real-time. However, mobile marketing is a double-edged sword - while it enhances marketing efforts, it can also turn ugly should it be done wrong. The phone and the tablet are highly personal accessories and there is a very real danger that consumers can take offence at poor mobile marketing – think intrusive SMSes and annoying banner ads that take up precious screen real estate. Marketing practitioners need to equip themselves with the know-how to develop and execute a well-conceived mobile strategy that integrates mobile with their online and offline channels to maximise this potential and engage consumers on all touch points.

Venue

Location: Regal Hongkong Hotel Hong Kong
Situated in the heart of Causeway Bay, Hong Kong's vibrant commercial and shopping district, the deluxe five-star Regal Hongkong Hotel is the epitome of luxury and elegance where international..
Contact 88 Yee Wo Street, Causeway Bay Hong Kong , Hong Kong
(852) 2890 6633