MVAS India Summit 2011

India has started witnessing an Era wherein customers select their network operator on the basis of mobile value added services they offer. As a result realization among Telco's is emerging to unlock value from customer data and launch such content that leads to higher VAS adoption, innovative revenue models and pricing to generate sufficient commerce around the content.

The MVAS market in India would be generating Rs. 55,000 crore by 2015 from present Rs. 12,000 crore - This growth would be fuelled by 3G services & planned launch of wireless broadband and ever increasing popularity of Apps stores. In 2011 MVAS revenues would be driven by 3G - The share of VAS in operator's revenue is expected to reach 18% from current 12% with the help of high decibel 3G promotions. This is influencing Mobile VAS companies to come up with better products, concepts & services in 3G ready India. Being India's leading & best summit on MVAS with a fresh new differentiated approach - An opportunity to learn new revenue generating strategies would prove too costly to be ignored !