December 8 - 9, 2011    Kuala Lumpur , Malaysia
We will also discuss how to drive shopper engagement within the digital age with such powerful tools as Facebook and Twitter. We will conclude our class with a discussion of how to make the paradigm shift from traditional consumer marketing and Category Management disciplines to Shopper Marketing and what KPI’s need to be measured to insure the best chance for success.

For more details, email to [email protected] with title NASM-BV . Do remember to state the source of the website as well.

Venue

Location: JW Marriott Hotel Kuala Lumpur
The 29-storey, 561-room hotel is located in the heart of the exciting "Golden Triangle", the city's prime business and shopping district and is adjoining to the prestigious Starhill Gallery. It is..
Contact 183 Jalan Bukit Bintang , 55100 Malaysia Kuala Lumpur , Malaysia
60 3 2715 9000

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The New Age of Shopper Marketing December 8 - 9, 2011